How to Give a Good Demo?

Posted on Saturday, March 7, 2009


I happened to be in a demo last evening and that made me think that the world still needs to be reminded of how to do a good demo. I am not saying that I have conducted perfect demo’s all the time but then I have learned over time and these are my learning’s so far, feel free to add more and help


Learning’s so far –

  • Prepare well for the demo. Send the demo script, ppt to the attendees at least a day in advance so that they are prepared. Even if they are not prepared they would appreciate the pro activeness.
  • The presenter should have a good accent which can be understood by the audience. He should speak slowly and clearly.
  • The presenter/presenter team should be present 30 minutes in advance. In circumstances should the client be waiting for the presenters to come in. Who is more important?
  • Check the connections, voice quality, net meeting status, demo software 20 minutes in advance and everything should be working fine. Validate everything 10 minutes in advance
  • Welcome the audience, introduce the presenter team, seek introduction from the attendees.
  • Run through the agenda of the demo and ask the attendees if they feel that everything that they are interested in is covered. If there are some points that are not covered in the demo, let the attendees know that you have made a note of them and you would address them at the end of the demo.
  • Start the demo, good luck! Be clear and concise.
  • Solicit questions if any at critical points, answer them if they help the flow of the demo. If they would break the flow then make a note of them and answer them at the end.
  • During the demo one of the presenter team member keeps a note of all the questions, feedback and comments raised through the demo.
  • End the demo, answer the questions that you had saved for the last, answer any other expectations that you had not addressed in the demo.
  • Ask the attendees if they got what they expected from the demo. If there are some more questions answer them.
  • Thank the attendees and finish the demo.
  • Send a mail of thanks and a notes that were captured during the demo. This contributes to the WOW effect and lets the attended know how serious you were about the demo.
  • Find out if a subsequent session is required for the same audience or an extended audience.
    Posted in: General